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◇ our guy hunts Edge users · they have money
Bing Ads.
Cheaper,
oddly effective.
On request + budget
Microsoft network: Bing, Edge, Yahoo, AOL. Less competition, lower CPC, the Edge user has a Visa card and picks fixed-cost utilities. Conversions come easier.
- ✓30-50% cheaper CPC than Google Ads
- ✓LinkedIn audience targeting (exclusive)
- ✓Import from Google + adapt for Edge audience
- ✓UET tracking (Microsoft Universal Event)
- ✓Weekly optimization + Google vs Bing report
- ✓B2B and high-ticket often more profitable than Google
less competitionmore clicks
◇ Bing Ads · what we do
When the competition doesn't click, you're on top.
Bing Ads (officially Microsoft Advertising) is 30-50% cheaper than Google Ads for the same click, because competition is drastically lower. Not because Bing is bad, but because agencies don't like learning another platform and clients don't ask for it.
The management fee is quote on request, usually paired with Google Ads since the campaign can be directly imported and adapted for Bing's audience (Edge browser, Office, LinkedIn integration, B2B segment). You pay the ad budget directly to Microsoft, no markup from us.
01 · what we do every month
Monthly scope of work
- №01Import + adaptation from Google AdsIf we're already running your Google campaign, the structure moves to Bing in one day. After that comes tuning for the different audience and CPC landscape.
- №02Keyword research for the Bing audienceBing's audience is older, more desktop, more corporate. Keywords that work on Google often don't work the same here. The list gets built separately.
- №03LinkedIn audience targetingBing/Microsoft Ads has exclusive access to LinkedIn data: targeting by industry, company, function. Nobody else offers this for PPC.
- №04Ad writing (Expanded Text + RSA)Bing still supports ETA alongside RSA, giving more control. We write separate variants for the desktop/Edge audience that reacts differently.
- №05Conversion tracking + UET tagMicrosoft UET (Universal Event Tracking) setup, GA4 and HubSpot integration if you use them. You see conversions by source, not just by platform.
- №06Weekly optimization + Google comparison reportEvery week: bids, negative keywords, ad rotation. Monthly: a parallel Google vs Bing report — where you're more profitable.
02 · common questions
Before you send the form
Who actually uses Bing in 2026?
In the US about 9% of searches go through Microsoft Bing (including Edge browser, Cortana, ChatGPT search which uses the Bing index). In Serbia less, but a higher-quality audience: corporate Office users, IT industry, B2B buyers with higher AOV. If you sell a B2B service or high-ticket product, Bing often has a better ROAS than Google.
Does it have to run alongside Google?
It doesn't, but it usually does. Bing as a standalone campaign makes sense when you compete for expensive Google keywords (lawyers, healthcare, fintech, B2B SaaS) where the Bing CPC is a third of the price. We'll send a concrete quote with CPL estimates for standalone Bing vs Bing + Google paired, in 48h.
Why is the price on request, not fixed?
Because the workload between one Bing Search campaign and a full B2B setup with LinkedIn audiences varies multiple times. Send us what you want running, you get a concrete quote. You pay the ad budget directly to Microsoft, no markup from us.
When do we see results?
First clicks: 2-5 days. Stable CPL: 3-4 weeks, faster than Google because the audience is smaller and the algorithm learns faster. By 60 days latest you'll see whether Bing is more profitable than Google for your industry.
Cancellation?
One month notice, after that we transfer full access to the Microsoft Advertising account, campaign history, and UET data to your control panel. No "our settings we don't share".
◇ if you made it this far
We'll send you a CPL difference estimate between Google and Bing for your industry in 48h.
Request a quote →SKOK ✦ Belgrade 11000 ✦ Folio 001/001
SKOK
Fast sites · We know a guy · €0 to live
GRANDPA STARTED
1960
back in '26
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made in Belgrade · this or build a course
made in Belgrade · this or build a course