10 Most Common Landing Page Mistakes (And How to Fix Them)
Discover the 10 most common landing page mistakes hurting your conversions. Each fix takes a day or less — stop losing customers with the same traffic.
Most websites we review fail to convert not because of poor design, but because of 10 specific mistakes that repeat themselves across business after business. The good news: each of these mistakes takes at most a day to fix. The bad news: until you fix them, you are losing customers every single day.
1. Your Hero Section Does Not Say What You Sell
A tagline like "Innovative Solutions for the Modern World" says nothing. A visitor has 5 seconds to understand what you offer. Bad: "Your Partner for Growth". Good: "A Website for Your Business in 7 Days". A more detailed hero section framework is covered in a separate guide.
2. Three CTA Buttons Instead of One
"Learn More", "Contact Us", "Browse Products" — all three on the same screen signals that you do not know what action you want the visitor to take. Stick to one primary CTA. Everything else should be a plain text link below it, not a button competing for attention. (See the full CTA button guide for details.)
3. Stock Photos of Smiling People With Laptops
Visitors recognize a stock photo in half a second — and immediately think "this is generic, I do not trust them." Empty space is better than stock. An authentic team photo, a product screenshot, or a short client video performs 10x better.
4. A Form With 12 Fields
Every field you add to a form increases drop-off by 10–20%. Ask only for what you actually need at that moment. Name, email, one sentence — that is an opening conversation, not a contract.
5. No Social Proof
No testimonials, no client logos, no numbers. The visitor has no reason to trust you. Add 3 real quotes with a name and company — one sentence each is enough. Add logos from 4–6 actual clients. Numbers like "200+ websites delivered" work if they are true. (See 7 types of social proof ranked by impact.)
6. Hiding the Price
Websites that say "contact us for pricing" convert worse than those with a clear price list. Yes, we know — "our price depends on the project." But at least show a range: "Websites from €800 to €3,500 depending on scope." That disqualifies the wrong audience and helps the right one.
7. A Slow Website
Every second of load time beyond 3 seconds costs you 7–12% of visitors. PageSpeed Insights shows you exactly what to fix — uncompressed images, JavaScript loading too early, fonts served from a distant server. The biggest culprit: unoptimized images. Convert everything to WebP and scale them to a reasonable resolution.
8. Mobile Version Adapted, Not Designed
Mobile-first does not mean "same as desktop, just narrower." Buttons must be reachable with a thumb, text must be readable without zooming, and forms must open full screen. Mobile is the primary device for 70%+ of visitors — do not leave the mobile experience for "later." (A detailed mobile-first checklist is in a separate guide.)
9. Headlines That Describe Features, Not Benefits
H2: "Our SEO Optimization Services" is about you. H2: "How Customers Find You on Google" is about the user. The second version converts 2–3x better because it answers the question the visitor already has in mind.
10. Footer as an Information Graveyard
The footer is where visitors end up when nothing above held their attention. Do not pack it with 30 links nobody uses. Three things in the footer: contact, main services, legal (terms and privacy). Everything else goes on the sitemap.
If you would like us to review your site and tell you specifically which of these 10 mistakes is costing you the most — reach out. Free, no sales tricks.